The 5 Best Newsletter Niches To Build a 7-Figure+ Business

DEEP DIVE

Here are the niches I would pick if I was starting today:

1) Finance and investing (stocks, crypto, real estate, VC, PE, angel investing, personal finance)

This is a massive category with dozens of lucrative niches inside.

I would pick a hyper-niche within finance and investing to start with:

• Small-cap stock investing and trading

• Self-storage real estate investing

• Investing in single-family homes

• Personal finance for founders

• Etc, etc

2) Luxury (Watches, cars, fashion, drinks, jewelry)

Another massive niche with many great niches to pick from.

I would start a newsletter based on one item or category:

• Wine

• Yachts

• Cigars

• Bourbon

• Watches

• Sneakers

• Sports cars

• Every day carry

• Women’s or men’s fashion

3) B2B (HR, marketing, IT, healthcare, media, banking, etc)

Industry Dive (a B2B media company with 15M+ newsletter subscribers) sold for $525 million.

It’s one of the biggest acquisitions in media ever.

• B2B newsletters are lucrative because if you build an audience of business owners and operators that have huge purchasing power, the sponsorship opportunities are massive.

• They have the highest ad rates I’ve seen. CPMs can be $100-$500+ while most B2C newsletters sell ads in the $25-$50 CPM range.

Pick a B2B niche where the professionals who work in that industry and job function actually buy stuff.

And the more stuff they buy, the better.

For example:

• Marketers have big budgets to spend (a part of their job is often buying things to help their company grow).

• On the other hand, customer support employees don’t have much buying power or decision-making ability on what they buy.

This is why there are dozens of marketing newsletters and very few newsletters about customer support.

Which B2B niche should you pick?

There are so many possibilities.

Industry Dive has 30+ publications ranging from agriculture to legal, to manufacturing, cybersecurity, and many more.

WorkWeek covers marketing, media, healthcare, sales, and more.

All of MorningBrew’s new newsletter offerings are B2B: RetailBrew, MarketingBrew, HR Brew, IT Brew, CFO Brew, and Healthcare Brew.

If you want to start a B2B newsletter you should pick a niche that:

• You have experience in

• Has buying power and decision-making ability

• Allows you to connect to buyers and sellers with your content

4) Sports betting and fantasy sports

I love this niche for 3 reasons:

• The readers are super passionate

• The opportunity to sell sponsorships to sports books is huge

• Readers are willing to pay for information to help them win more

There are already a few super successful newsletters in this niche:

• FootballGuys has 600k+ free subscribers and thousands of customers who pay for their subscription

• Fantasy Life has 500k+ free subscribers and recently raised $2M from investors

5) Local news

Local newsletters are awesome.

Here’s why:

• Most local news companies are old and outdated.

• They distribute newspapers or magazines and the content is boring.

• On the other hand, local TV stations mostly cover crime and have an older viewership demographic.

There’s room in the market for a new way to get local news.

And there are already people who have built 7-figure businesses with local newsletters:

• OverStory Media Group has 14 local newsletters

• 6 AM City has 26 local newsletters

Local newsletters are simple to write and grow. They can scale to 6 figures in one town — and 7 and 8 figures when expanded into multiple locations.

We recently broke down the business model with Ted Williams on my podcast. He built a local media company and sold it for $5M.

The Formula For Picking a Niche

If you niche isn’t here, don’t worry!

There are endless lucrative niches. These are just a few of my favorites.

That’s why I’m breaking down my 4 step framework for picking a lucrative niche, starting your newsletter, and growing it to $10k+ per month on a free live training.

The final 2 live sessions are happening Thursday!

Here’s the link to join and get the step-by-step system to build a successful newsletter from scratch:

Bonus: Here are 15 more newsletter niches / ideas worth exploring

1. “Rush Media” — newsletter about fraternity/sorority news, culture, and events. There are 750k+ members and 9M+ alumni.

2. Religion (or a topic from a religious perspective). The Pour Over has 1M+ subscribers and covers daily news from a Christian perspective. This could be done from the perspective of another religion or on other topics.

3. For a fan base: Star Wars, Warhammer 40k, Star Trek, Soap Operas, Marvel, Dungeons and Dragons, Magic the Gathering, etc.

4. Expensive hobbies: Reef keeping, motorcycling, fishing, hunting, camping, crochet, quilting, etc.

5. Collectibles: Sneakers, coins, trading cards, stamps, comics, dolls, antiques, vinyl records, etc.

6. Tracks and summarizes open start-ups, people who share income reports, and build-in-public content.

7. How to be a better dad, mom, or parent.

8. For marketing agency owners and operators (this falls under the “B2B” category. It’s worthing mentioning this specifically because I haven't seen a newsletter or media company about this yet).

9. Help founders and executives find, hire, and train overseas talent.

10. For pregnant women and families expecting a baby soon (this newsletter could also publish content about newborns and what to do after birth).

11. Longevity — newsletter about how to live longer and healthier.

12. Lessons from leaders and inspirational people (living and dead). Think Founders Podcast or How To Take Over The World in newsletter form.

13. Hiring advice for startups — Crafting effective job descriptions, what to look for in recruiters, how to negotiate comp, where to post roles, how to close a candidate, interviewing advice, etc.

14. How to do X with AI. This could be done in many categories: How to write fiction with AI, how to make ad creative with AI, how to do content marketing with AI, how be a better teacher with AI, etc.

15. “Sara’s List” — Research and curate top startup jobs that could make you millions with stock options.

Last thing

That’s all for today!

If you want to get my system for picking a newsletter, getting your first 1,000 subscribers fast, and growing your newsletter to $10-$30k+ per month…

Register for the free live training here:

Sign up and pick 1 of the 2 final live sessions. 👆

There’s no recording or replay. After it’s over this goes away forever.