The REAL reason why Alex Hormozi is so damn successful
What people get wrong about Alex
DEEP DIVE
Alex Hormozi has built the largest media company in the world serving entrepreneurs and business owners.
People think of Alex as an entrepreneur, investor, or marketing guru.
But the real reason why he's successful is because of his media empire.
He has:
1M+ newsletter subscribers
3.6M+ subscribers on YouTube
1M+ website visitors per month
7.5M+ followers across Instagram, X, LinkedIn, TikTok, and Facebook
And his wife and co-founder, Leila Hormozi has 2.5M+ followers across social platforms.
What people get wrong about Alex
Most people think Alex generates the majority of income from his holding company and private equity (PE) firm Acquisition.com
In aggregate companies in the Acquisition.com portfolio did $250M in revenue in 2024.
That’s huge.
But these are portfolio companies. Acquisition.com most likely only owns 20%-50% of these businesses.
Let’s take a guess and assume Alex and Leila have an average stake of 30% equity. That’s $75M in 2024 revenue they “own”.
And that’s revenue, not profit.
Let’s take another guess and assume these businesses have a 40% profit margin.
That’s generous. Most businesses run at lower margins and invest profits into growth.
But if that was true Alex and Leila would have the option to distribute $30M of profits to themselves.
That’s a ton of money. But maybe less than most people realize.
I don't say this to diminish the success of Acquisition.com. They’ve built up this portfolio in just a few years. It’s impressive.
However, in the past two years I believe…
Alex has made more INCOME from his media products.
Here are the media products Alex has sold…
$100M Money Models book launch - ~$82M+ revenue
He sold over 2.7M copies of his new book in 24 hours (at $29.99 per book).
These are the numbers Alex shared on the book launch webinar. If they’re true (and I believe they are) this is insane.
The core offer he sold at the event was 200 books + 12 physical playbooks (basically more books), and access to an AI chatbot trained on Alex’s content.
…All for $5988
Then, after purchase he upsold 600 more books + 6 months of private community and virtual workshops for $18k (6 payments of $3k)
Again, that’s $82M+ in revenue in a single day.
I expect the book will go on to sell another 1M+ copies in the next 12 months.
Scaling Workshop - In-person event - ~$5M+ revenue
Acquisition.com hosts live monthly workshops at their headquarters. Alex has said 1,000+ people have attended. The ticket price is $5000.
That’s ~$5M+ in revenue.
Value Acceleration Method (VAM) - Advisory and coaching service - ~$7M+ ARR
At the live workshops Alex upsells attendees into a $35,000 per year coaching service called VAM that gives clients the opportunity to meet the Acquisition.com team 2x per year in-person.
If we take a guess and assume 20% of workshop attendees take this upsell, that’s 200 clients and $7M of annual recurring revenue.
That said, with this size of Alex’s audience, I would not be surprised if they have 300-500 clients.
Other books — $100M Offers & $100M Leads - ~$7M in revenue.
Before $100M Money Models launched, Alex’s other 2 books have sold over 1M+ copies in total.
It’s hard to estimate revenue from these books. The price has varied Amazon from $0.99-$9.99 for the Kindle versions and $18-$25 for the paperback and hardback version of the book.
Plus, Alex has sold many books directly (off Amazon).
Let’s assume an average price per book of $7 and 1M copies sold — that’s $7M in revenue.
YouTube AdSense - ~$1M per year in revenue
SocialBlade estimates Alex’s YouTube channel earns up to $1.2M per year in ad revenue. Not surprising for a business channel that has 786M+ lifetime views.
How much Alex Hormozi makes from media products and services
Based on my estimates, Alex’s revenue from the media products above in the past 2 years is… ~$102,000,000
Huge! But remember, this is an educated guess based on public information and my personal opinion. I don't know the exact number. However, I think this is pretty close.
If we take another guess and assume a 40% profit margin on this revenue that’s ~$40,800,000 in income.
I share all this to explain…
Right now, Alex and Leila could make more income from media products than their portfolio companies. But…
Here's the important part
Alex and Leila have built a $250M portfolio in about 4 years. And, even though the portfolio may not generate as much income as the media business (yet) it has enterprise value.
The Acquisition.com portfolio businesses can exit. Alex’s book, workshop, and media business probably will never have the ability to exit.
And that’s by design.
Regardless of which business makes more money (media or PE), Alex’s media empire is the reason why both are successful.
The content Alex and Leila create and the audience they built gives them…
An endless amount of deal flow for the PE business
Millions of leads to sell media products like books, workshops, and coaching to
Then when someone buys a product from Alex and uses it to grow their business, they’re more likely to seek out investment from Acquisition.com.
It’s a media flywheel that spins faster and faster.
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