ADAPT: 5 ways to repurpose your newsletter into 500+ posts a year that grow your email list for free

I continue to be amazed by the amount of people who work hard to publish a great newsletter everyday or week...

Then never publish that content anywhere else.

Repurpose!

It’s the easiest way to grow your email list organically.

Every newsletter can become:

Over time, that repurposed content will grow your email list and your business — without much additional work.

Here’s how: Use my ADAPT framework.

ADAPT is an acronym that stands for:

Expand a paragraph, section, or idea into a full post that goes deeper on one concept.

If you have a 500-1000+ word article or deep dive in your newsletter, there are multiple ideas that could be expanded and amplified into a dedicated post on social.

Direct adaptations of the content to social.

This one is simple. Take your main newsletter content and summarize it into one post.

This could be a LinkedIn/Instagram carousel, long-form LinkedIn posts, Twitter/X thread, and much more.

Share question, start a debate, or poll to drive engagement.

This is engagement bait. It’s likely your newsletter content could imply a question or a controversy that will drive engagement on social.

That could be a simple poll, like:

“Do you repurpose your newsletter into other content?'“

It could be an open-ended question to start a conversation: “How are you repurposing your newsletter content to social? If you’re not, why?”

Or a controversial topic or idea that sparks a debate: “Publishing a newsletter and never repurposing that content elsewhere is the stupidest thing anyone could do. It’s better never to start a newsletter at all!”

These examples are silly, but you get the point.

Pull out and post a short quote or section from your newsletter.

Did your newsletter have a great one-liner? A paragraph that could stand on its own?

Take a few seconds to share it on social.

Or, put it into a graphic that will drive more engagement.

Create script for a video and/or podcast.

Newsletters make great video scripts and topics. You could edit your newsletter into a script that flows smoothly when spoken (AI is great at this).

Or you can use your newsletter as a written aid to riff on.

If you're not turning your newsletter into more assets, you're missing out on growth.

Use ADAPT to repurpose your newsletter this week. If you publish a weekly newsletter and repurpose it into 5 posts per week on 2 platforms, that's 500+ posts per year.