A Fundamental Shift Is Creating Multi-Million-Dollar Opportunities For Early Adopters While Leaving Traditional Publishers and Creators Behind.
There’s Only One Way To Adapt, Survive, and Thrive In 2025 and THIS Is It…
From The Desk Of Matt McGarry, June 4th, 2025
Dear founder,
If you run a “newsletter” or “creator” business like most people do, you’re doomed to fail.
Let me explain…
After helping over 100 of the world’s leading media brands and creators add 10,000,000+ email subscribers and $100,000,000+ in sales…
And building my business to 7-figures of annual revenue and profit with a team (and automations) running the day-to-day operations…
I’ve seen firsthand that the business model 99% of newsletter publishers and creators follow is completely dead.
How do I know?
The world’s most successful media brands, creators, authors, communities, and podcasters hire me and my team to grow their businesses.
Clients like:
James Clear, Steven Bartlett, Codie Sanchez, Dan Martell, Jay Shetty, Sahil Bloom, Sam Parr, Shaan Puri, Roland Frasier, The Hustle, 1440 Media, Milk Road, Money.com, WorkWeek, The Dispatch, Moby, The Flyover, and Hampton.
The list goes on…
I’ve worked with all of them.
If you know anything about media, you know these names.
And if I’ve learned one thing from helping these clients…
And building my own multi-million dollar business, it’s this…
There’s one simple thing that separates the top 1% of founders with audiences from the 99% of founders who never generate real, long-term profits.
It’s because the top 1%...
Instead of obsessing over newsletter subscribers and followers, they build…
Sustainable, self-operating media brands with enterprise value.
When you build a brand with enterprise value, you create an asset that works for you while you sleep.
A media asset can…
Be acquired for a life-changing amount
Provide monthly cashflow without you running the day-to-day operations
If you’re NOT building an asset with enterprise value, you’re simply building a high-paying job that you can never escape.
A prison of your own creation.
If you want to escape this trap and transform your “business” into an asset that works for you instead of you working for it, I can help.
How To Build A Cashflowing Media Asset That Can Run Without You and Exit For 7-8 Figures
If you’ve built an engaged audience and you’re generating revenue…
But you’re starting to feel stuck and want to go BIGGER…
Pay close attention.
If you’re an email-first founder, you’re probably seeing these problems:
The competition for newsletter readers skyrocketed.
Your email audience isn't growing unless you spend boatloads of money on paid ads.
Your metrics are going in the wrong direction: Open rate and CTR are down, unsubscribes and churn are up.
Open rate and CTR tracking don’t work anymore. Apple Mail privacy protection and bots have killed your analytics.
It’s harder to sell sponsorships in your newsletter. There’s way more supply (newsletters) than demand (advertisers)
If you’re a social or video-first founder…
You feel like a slave to the algorithm.
You have to stay on the “content treadmill” posting every day just to keep up with everyone else.
You don’t own (or have a direct relationship) with the audience you’ve built on YouTube, LinkedIn, Instagram, Twitter, etc.
It feels impossible to “de-platform” your audience and get them on your email list, website, or sales page to actually buy something.
And, regardless of where you publish content…
You know you’ll burn out eventually.
Running a Business That Completely Relies On YOU Is Exhausting.
To fix this, you need to…
Transform your creator, newsletter, info/coaching business into a media brand with enterprise value.
So — how do you do that?
Well, after working with the world’s most successful media brands, creators, authors, communities, and podcasters…
I realized they all have ONE THING in common…
A relentless focus on a few key business success levers, called:
“The 12 Tenets”
Zero exceptions.
Whether they’ve had a big exit or pull in 6-7 figures of monthly cash flow…
The 12 Tenets are present in every single one.
Here they are:
1) Scalable Audience Acquisition
2) Content-Market Fit
3) Sponsor-Content Fit
4) Product-Market Fit
5) First-Party Data
6) LTV:CAC Ratio
7) Excellent EBITDA Margin
8) Annual Revenue Retention
9) Avoid Single-Channel Risk
10) Remove Key Man Risk
11) Reduce Key Face Risk
12) Have Zero Key Client Risk
I won’t go into details on all these right now.
But I want you to understand something extremely important:
If you implement the 12 Tenets successfully…
You can completely transform your business and set yourself up for success faster than you ever thought possible!
Take The Hustle, for example.
When I first started working with Sam Parr and his team, they already had a great business newsletter with solid engagement.
And it quickly became clear to me that they weren’t like most newsletter publishers trapped in the traditional model.
I saw firsthand how The Hustle mastered the 12 Tenets:
Instead of just building an email list, they built enterprise value.
Instead of relying solely on sponsorships, they diversified their revenue sources, including their premium research subscription, Trends.
Instead of leaning on Sam to do everything himself, they built systems and processes so The Hustle could operate without him.
The result?
HubSpot acquired The Hustle for $27 million+ in February 2021.
That's the power of building a media brand around the 12 Tenets.
10 Months From Launch To 7-Figure Exit
Here's another one that'll blow your mind.
Shaan Puri and Ben Levy had a simple idea: Create a crypto newsletter that wasn't boring or confusing.
They launched Milk Road in February 2022 as a simple Google Doc they sent to friends for feedback and a $2,000 domain name.
Most newsletter founders would spend months perfecting their brand, building a fancy website, creating complex funnels…
But Shaan and Ben did something different.
They focused on the 12 Tenets from the beginning.
Instead of getting caught up in the things that don’t scale (like many newsletter or creator businesses do unknowingly)…
They focused and executed relentlessly on what actually matters for building enterprise value.
10 months later, thanks to the power of the 12 Tenets, Milk Road had 250,000 subscribers and sold for 7 figures.
$20 Million Per Year With Just 20 Employees
Take a look at 1440.
Tim Huelskamp and Andrew Steigerwald had a simple problem: They were spending 90 minutes every morning just trying to figure out what happened in the world.
So they built a solution…
A daily newsletter that summarizes everything important in 5 minutes.
But here's what made them different…
While most newsletter founders chase vanity metrics, Tim and Andrew built their entire business around the 12 Tenets:
They’ve mastered paid acquisition at scale and LTV:CAC so they can profitably acquire new subscribers at ~$3 each and make $25 per subscriber.
They achieve 60% daily open rates because their content is indispensable.
They make about 5 cents every time someone opens an email with perfect sponsor-content alignment.
They diversified beyond just email into social media, web traffic, and new verticals to eliminate single-channel risk.
Now? 1440 has over 4 million subscribers and generates more than $20 million in revenue annually with just 20 full-time hires.
That’s $1+ million in revenue per employee.
They’re building a real media empire by going all-in on the timeless success principles of the 12 Tenets.
How The 12 Tenets Helped Me Build A Multi-Million Dollar Media Business
Here's the thing…
I could tell you about the clients I’ve helped like this all day, but you might be wondering:
“Does this guy actually follow his own advice?”
Fair question.
When I started my media business 3 years ago, I made the same mistakes most creators make.
But the more I learned about the 12 Tenets, how they work, and how to implement them…
Everything changed.
I obsessed over content-market fit rather than vanity metrics.
I built systems and processes so the business could run without me.
I diversified revenue streams and eliminated single points of failure.
And now, 3 years after starting…
I've grown my business to 7-figures of annual revenue and profit with 50,000+ newsletter subscribers and a team (plus automations) running the day-to-day operations.
This isn’t to brag.
It’s to show you the 12 Tenets work.
If they can take my media brand from zero to 7-figures in 3 years…
Imagine what they could do for yours.
What Do These Stories All Have In Common?
Every successful media brand takes advantage of the 12 Tenets…
Because it’s the single BEST way to build an asset that can be acquired for 7, 8, or 9 figures…
And provide millions of dollars of annual cash flow without your day-to-day involvement inside the business.
Follow them and you’ll build a media asset, not just a newsletter or following.
Now, implementing the 12 Tenets won’t make you an overnight success.
Building a money machine takes hard work, patience, and a bit of luck.
When you started a business, that’s what you signed up for (whether you realize it or not).
But by sticking to these tenets, you’ll rapidly increase your odds of success, compared to those who don’t.
Now, at this point, you may think…
“Can This Really Work For Me?”
If you implement even just 10% of the 12 Tenets properly…
You’ll be MILES ahead of everyone else in your niche.
I've seen it firsthand with the companies I’ve helped implement these Tenets…
And in my own business.
Most people building an audience of any type have no clue how to transform it into a real, durable business.
Just by knowing that these 12 Tenets exist, you have an advantage.
Additionally…
You’ve seen how leveraging them can take a simple newsletter, and…
Transform It Into A Powerful, Cash-Flowing Media Asset That Can Go On To Be Acquired For 7, 8 (Or Even 9) Figures!
Like the businesses I've helped build…
The Hustle - Grew to 2.5M+ subscribers and was acquired for $30M
Milk Road - Grew to 250k+ subscribers and was acquired 7 figures in 10 months
1440 Media - Grew to 4M+ subscribers and generates $20M/year with a team of 20 people
Chartr - Grew to 250k+ subscribers and was acquired by Robinhood for high seven figures
And so many more…
Acquisitions are awesome.
5 of our clients have been acquired successfully.
But it's even more incredible when a business can drive millions of dollars of annual cash flow to the founder without them running the day-to-day operations.
Imagine What Could Happen
If You Mastered The 12 Tenets
If you stay focused and disciplined, you might double, triple, or even quadruple your revenue…
All while working fewer hours than you do now.
You could spend more time with the people you love… instead of being chained to your laptop 24/7.
You could take real vacations without worrying about your business falling apart while you're gone.
You could have the financial freedom to make decisions based on what you want to do, not what you have to do to pay the bills…
All by implementing the 12 Tenets.
BUT… figuring them out on your own can take years of trial and error.
The good news is, I'm going to teach you the 12 Tenets myself.
You won’t have to guess what works.
You won’t have to waste time on strategies that don't move the needle.
All you have to do is follow the 12 Tenets that work again and again…
And you could build the media business of your dreams while finally getting your life back.
Does That Sound Like Something You Want?
If it is, I can help you.
BUT THERE’S MORE TO THE STORY.
Getting amazing results and actually pulling this off is — like most things — harder than it looks.
And totally transforming your business takes time, effort, and energy.
In order for me to really help you, I need to work with you for about a year.
If you’re interested in working together…
Here’s What I’ve Got:
The clients I mentioned are part of an exclusive group called GrowLetter.
I’d like you to join us.
Our entire focus together will be executing the 12 TENETS flawlessly…
So you can build a cashflowing media asset that runs without you, and exit for 7-9 figures.
We help you learn how to use them, implement them, and perfect them…
And will accomplish this by:
Meeting with me and my team on a weekly basis
Meeting 2 times per year IN PERSON at our events
Giving you all the resources, systems, and support you need to win
Participating in an online (and in-person) community with other badass media founders
If accepted into GrowLetter, I can guarantee you’ll be thrilled because I’ve done this before — repeatedly.
We’ve helped 100+ clients add 10M+ email subscribers, $100M+ in sales, and 5 successful exits.
Clients like:
James Clear, Steven Bartlett, Codie Sanchez, Dan Martell, Jay Shetty, Sahil Bloom, Sam Parr, Shaan Puri, Roland Frasier, The Hustle, 1440 Media, Milk Road, Money.com, WorkWeek, The Dispatch, Moby, The Flyover, Hampton, and many more…
Our time is in high demand.
That’s why this program is by invitation only.
I’ll give you a link to request an invite at the bottom of this letter. But…
Before You Apply, Let Me Be Brutally Honest:
This is expensive.
Plus, you'll be required to implement what you learn… fast… and share your results.
What else?
You'll be asked to share what's working in your business with the rest of the group (just as fellow members will be required to share their secrets with YOU).
You don’t have to be a seven-figure business already, but you DO need to have momentum.
You should have at least:
An audience of 10,000+ people (this could be an email list, social following, etc)
AND/OR
$10,000+ per month of revenue
Most clients are bigger. But that’s the minimum criteria.
(We’re also happy to work with newcomers who have big potential upside.)
Here’s How To Apply:
We are only taking on 5 clients.
I work with everyone personally, and client spots are extremely limited.
That’s why I’ve created an application process to filter out any tire-kickers or flakes.
Here’s how it works:
You’ll see the link to the application at the bottom of this letter.
After you fill it out, I’ll review it personally.
If I think we might be a good fit, I’ll have John from my team reach out to you and schedule a quick 30-minute call so he can answer your questions (and ask you a few more as well).
Assuming there’s a good fit, John will tell you about GrowLetter and share a payment link where you can submit a refundable deposit to secure your spot.
I’ll review your call with John, and if I think you’re a good fit too, we’ll share the next steps to become a client. If I don’t think you’re a good fit or you change your mind, 100% of your deposit will be refunded.
If you become a client, your deposit will be credited towards our service fee.
Now…
We want to make this a total no-brainer for businesses that end up working with us.
Our standards at GrowLetter are sky-high.
We’re committed to doing everything in our power to help YOUR business thrive.
That’s why our satisfaction guarantee completely eliminates risk for you.
Here’s our promise:
We Will Help You Add An Additional $100k In Revenue, Or Work With You At No Additional Cost Until We Do
That’s how confident I am in our ability to help you transform your business.
So, if this sounds like something that could help improve your business (and life)…
Click the “Apply Now” link below and fill out an application before the remaining spots fill up and you miss out on this opportunity for good.
Thanks for taking the time to read this letter.
I hope to meet you soon!
Best,
Matt McGarry
P.S. If you want to learn more about what GrowLetter is…
Here are the details:
GrowLetter is an advisory and coaching service.
Paired with:
A vetted peer community, resources, and in-person and virtual events.
If you qualify for a call with our team, we’ll share all the features with you.
If you’re wondering how GrowLetter is different from other coaching programs or mastermind groups out there…
In short, the difference is ME.
In fact, I wouldn’t classify this as a “Coaching Program” or a “Mastermind Group.”
Are there other members?
Sure.
Are they amazing?
Absolutely.
Is there value in hanging out with them?
Of course.
But what you’re really getting is me… Personally reviewing your business on an ongoing basis, telling you exactly what to do ...and helping you do it.
That’s how we’re able to get the results for the clients I shared in this letter.
It’s like getting a huge discount on my $10,000 per day consulting rate ...and then being able to hang out with other “heavy hitters” in the process.
See? Different. Not “just another group”. Not by a mile.
So if you want in, APPLY HERE ASAP.
We’re only taking on 5 clients now, and the spots will fill up fast.
P.P.S. If you’re thinking, “Hey, if he’s only taking 5 people, this has GOT to be expensive. Like $100k or something.”
That makes sense.
But it’s nowhere near that. It’s not even HALF that.
Yet, it’s likely still more expensive than any service or program you’ve invested in before.
That’s by design.
I’ll say this one last time: Building a media brand with enterprise value is not easy.
To help, I need to work with you closely.
We need to meet on a monthly/weekly basis virtually, and in-person 2x per year.
We must commit to working together on the 12 Tenets for 1 year
If you don’t want to build your business to at least $100k+ per month in sales and increase your enterprise value 10X-100X… This is not for you.
If you’re willing to put in the work it takes to win, it is.
Sound fair? If so, APPLY HERE.
Now, I’ve Got One Last Secret To Share:
The founders behind each of those media brands I mentioned in this letter?
They aren’t any smarter, more capable, or driven than you.
The secret to their success?
They focused on the 12 Tenets, were surrounded by the right people, and executed on winning strategies for long enough…
That success was almost inevitable.
So, my question for you is:
How confident are you in your ability to do the same?
I’ve helped scale multiple media businesses into assets with 7-9 figures of enterprise value.
And in addition, I’ve built one of these assets for myself.
The thing is, I had to figure it out alone.
No one held my hand or showed me the way to get to that next level.
It took years of painful testing to figure out what actually works.
And I can tell you right now:
It will take you YEARS of time, a LOT of money, and many sleepless nights to figure it out alone.
And even with lots of time, money, and effort, there’s no guarantee of success.
Unfortunately, most creators and media founders end up with something closer to a high-stress job, versus an asset that works for them (and without them)
Even with a great team, if you don’t have people who’ve been where you want to go, showing the way…
You’ll face an uphill battle building the kind of business that can become a true asset.
But today, I want you to know there’s a better, faster, easier way to build the business of your dreams.
The GrowLetter team and I have helped scale 100+ media brands to over 10M subscribers and over $100M in sales.
And for the 5 new clients we take on, we’ll help you:
Scale your business into an asset with real enterprise value that can bring you 6-7 figures of yearly cash flow
And,
Set you up for a life-changing exit.
Just remember…
TIME IS A FACTOR
This opportunity is extremely limited because…
There are just FIVE spots left.
I’ve sent this letter to my entire database as of today (I’m writing this letter on June 4th).
So with that said, know that the window of opportunity won’t be open long.
If you feel this is right for you, click the “Apply Now” link below and fill out an application before the remaining spots fill up and you miss out on this opportunity for good.