Welcome to Newsletter Operator!

Hey — Matt here. Thanks for subscribing.

If you’re here to…

  • Grow your email subscribers

  • Monetize your newsletter

  • Increase open rates

  • Start a newsletter

…Then you’re in the right place.

Here’s why:

I work with and study the world’s best newsletters, content creators, and media companies — and share their strategies and tactics with you.

Seriously. My agency GrowLetter has worked with: The Hustle, James Clear, Sahil Bloom, 1440, Milk Road, Codie Sanchez, Chartr, and many more.

Before we get into those learnings, do me a quick favor…

Check your inbox for my welcome email. Then move it to your “primary” inbox to make sure you see the next edition!

Here's what to expect from the newsletter

📧 The Weekly: Every Saturday morning, you’ll get my weekly newsletter which includes:

  1. The best links I found that week on growth, monetization, industry news, email design, content strategy, and much more.

  2. A deep dive into newsletter growth and monetization. These are step-by-step guides with examples. Based on proven tactics.

📬 A few brief welcome emails: I’ll also send you a short series of welcome emails with more insights, tutorials, and resources.

Dive into my best work

Looking for growth strategies, tactics, and tools? Start here.

Top newsletter issues:

Top podcast episodes:

  • Jay Clouse - How To Build an Audience From Scratch

  • Ryan Sneddon - How To Build a 6-Figure Local Newsletter

  • Tim Huelskamp - How 1440 Grew To 3M+ Subscribers and 8 Figures in Revenue

  • Matt Paulson - How MarketBeat Bootstrapped To $40M/Year and 4.3M Subscribers

  • Chenell Basilio - How To Get Your First 10k Subscribers and Find Content-Market Fit

  • Adam Ryan - How WorkWeek Grew To $1M+ Per Month and 500k+ Newsletter Subscribers

Subscribe on YouTube | Apple | Spotify | Other players.

P.S. Last thing… Want to work with me to grow your business?

Here are 3 ways I can help:

1) GrowLetter – The #1 growth agency for media companies

If you’re a 7-8-figure media or creator brand that wants to grow your newsletter, membership, and course — I’d love to work with you.

GrowLetter has driven 5M+ newsletter subscribers and $10M+ in membership and digital product sales for clients last year.

Learn more about how we help and see client testimonials here:

2) Newsletter Operator All Access – A highly vetted community and coaching program for 6-figure+ founders

Join an exclusive group of founders and creators with 8,273,000+ total active newsletter subscribers.

All Access members get:

  • 1on1 coaching with me

  • Monthly mastermind calls

  • Live events with industry experts

  • Approved vendor list and discounts 

  • Private community access (capped at 100 members) 

  • ALL my courses (Growth System, new courses, and future cohorts)

  • And more…

3) Newsletter Growth System – The instruction manual for a 1,000,000+ subscriber newsletter 

Growth System is a cohort-based course that reveals everything you need to grow your newsletter with engaged subscribers who want to BUY from you.

Inside you’ll learn 20+ proven growth tactics with step-by-step training, templates, case studies, and examples.

But unlike other courses, you won't learn passively.

Instead, you'll grow your newsletter during the course with feedback from me, my team, and the course community.

Join the waitlist here:

Course cohorts are capped at 100-300 students and they sell out fast.