The 5 Best Newsletter Niches

Here are the newsletter niches I would pick if I were starting today

DEEP DIVE

Here are the newsletter niches I would pick if I were starting today:

1) Finance and investing (stocks, crypto, real estate, VC, PE, angel investing, personal finance)

This is a massive category with dozens of lucrative niches inside.

I would pick a hyper-niche within finance and investing to start with:

  • Small-cap stock investing and trading

  • Self-storage real estate investing

  • Investing in single-family homes

  • Personal finance for founders

  • Etc

2) Luxury (Watches, cars, fashion, drinks, jewelry)

Another massive niche with many great niches to pick from.

I would start a newsletter based on one item or category:

  • Wine

  • Yachts

  • Cigars

  • Bourbon

  • Watches

  • Sneakers

  • Sports cars

  • Every day carry

  • Women’s or men’s fashion

3) B2B (HR, marketing, IT, healthcare, media, banking, etc)

Industry Dive (a B2B media company with millions of newsletter subscribers) sold for $525 million in 2022.

This is one of the biggest acquisitions in media ever.

B2B newsletters are lucrative because if you build an audience of business owners and operators that have huge purchasing power, the sponsorship opportunities are massive.

B2B newsletters have the highest ad rates I’ve seen. CPMs can be $100-$500+ while most B2C newsletters sell ads in the $30-$50 CPM range.

Make sure you pick a B2B niche where the professionals who work in that industry and job function actually buy stuff.

And the more stuff they buy, the better.

For example:

  • Marketers have big budgets to spend (a part of their job is often buying things to help their company grow).

  • On the other hand, customer support employees don’t have much buying power or decision-making ability on what they buy.

This is why there are dozens of marketing newsletters and very few newsletters about customer support.

Which B2B niche should you pick?

There are so many possibilities.

Industry Dive has 30+ publications ranging from agriculture to legal, to manufacturing, to cybersecurity, and many more.

WorkWeek covers marketing, media, healthcare, sales, and more.

All of MorningBrew’s new newsletter offerings have been B2B: RetailBrew, MarketingBrew, HR Brew, IT Brew, CFO Brew, and Healthcare Brew.

If you want to start a B2B newsletter you should pick a niche that:

  • You have experience in

  • Has buying power and decision-making ability

  • Allows you to connect to buyers and sellers with your content

4) Sports betting and fantasy sports

I love this niche for 3 reasons:

  • The readers are super passionate

  • The opportunity to sell sponsorships to sports books is huge

  • Readers are willing to pay for information to help them win more

There are already a few super successful newsletters in this niche:

  • FootballGuys has 600k+ free subscribers and thousands of customers who pay for their subscription

  • Fantasy Life has 400k+ free subscribers and recently raised $2M from investors

5) Local news

Local newsletters are awesome.

Here’s why:

  • Most local news companies are old and outdated.

  • They distribute newspapers or magazines and the content is boring.

  • On the other hand, local TV stations mostly cover crime and have an older viewership demographic.

There’s room in the market for a new way to get local news.

And there are already people who have built 7-figure businesses with local newsletters:

  • OverStory Media Group has 14 local newsletters

  • 6 AM City has 26 local newsletters

Local newsletters are simple to write and grow.

They can scale to 6 figures in one town - and 7 and 8 figures when expanded into multiple towns.

We recently broke down the business model and growth strategies on my podcast.

The Formula For Picking a Niche

If you niche isn’t here, don’t worry. There are endless lucrative niches. These are just a few of my favorites.

That’s why I’m breaking down my 4 step framework for picking a lucrative niche, starting your newsletter, and growing it to 7 figures on the free live training.

Get the step-by-step system to build a successful newsletter from scratch:

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