Introducing Write, Grow, Sell…

Hey, it’s Matt.

If you’re a media founder, newsletter operator, or creator — this might be the most important piece of advice you’ll ever receive:

Stop renting your audience. Learn how to become a landlord.

If you’re creating content on LinkedIn, Twitter, Instagram, TikTok, YouTube, or any other social platform – you’re building your audience on rented land.

Zuck, Elon, or even a low-level employee at one of these “apps” can pull the plug on your account anytime.

You can get banned or shadow-banned even if you did nothing “wrong.” Thousands of accounts are removed by accident every day.

One simple algorithm update can kill your reach.

Less reach means less traffic, fewer subscribers, and way fewer customers.

I’ve seen it happen.

I’ve talked with dozens of founders who have more followers than ever, but their social media content reaches fewer people than ever before.

This is one of the many reasons to stop building your audience on rented land.

That said…

Even if a ban or algorithm change hasn’t happened to you yet…

You must stay on the content treadmill to reach the audience you’ve “built” on these platforms.

Posting on social media 1-3x per day is hard – and lame.

Constant posting creates more noise and distracts you from actually growing your business.

Likes ain’t cash.

But what if I told you there’s a platform you can use to own your audience?

A platform where algorithms can’t get in the way of your message…

A platform that’s been around for over 43 years – has 4.26 billion users – and is still growing by over 3% per year!

You guessed it… That platform is email.

Email newsletters are the best way to own your audience, build influence, and grow your business.

There’s no other platform like it.

And there’s no other audience as valuable as an engaged email audience.

So, how do you grow your email audience?

That is exactly what I’ve been obsessing over, studying, and doing for the last 5 years.

I started my first newsletter in 2018. I made every mistake in the book and shut it down a few months later.
In 2020, I got a job at The Hustle to lead newsletter growth. We grew to 2.5M+ subscribers and were acquired by HubSpot for $27M.
I was the first hire at Milk Road in January 2022. In 10 months, we grew to 250k+ subscribers and were acquired for 7 figures.
In May 2022, I landed Codie Sanchez as a client. In 14 months, she’s grown from 120,000 subscribers to 500,000+.
I landed Sahil Bloom as a client in December 2022. In 12 months, he’s grown from 175,000 subscribers to 605,000+.
In 2023 and 2024 my agency GrowLetter helped clients like Chartr, 1440, James Clear, The Rundown, Bankless, The Pour Over, Football Guys, and many more add 10,000,000+ newsletter subscribers.

You get the idea. The point is…

I know the strategies, tactics, and secrets to grow and monetize your newsletter because my team and I created and implemented them for the best newsletters.

And most importantly…

Write, Grow, Sell reveals all of them.

It’s the product of 5 years of research, hundreds of client calls, millions in ad spend, and years of first-hand experience.

There is nothing on the market like this.

This is the most in-depth course on newsletter growth, content, and monetization.

It’s the only course that:

Breakdowns battle-tested tactics
Gives you access to expert mentors and coaches
Has 150+ real-world examples, templates, and experiments from 7 and 8-figure newsletters

If you want to build an owned email audience in 2024.

If you want to escape the algorithm and the content treadmill.

If you want to start, grow, or scale your newsletter — sell more sponsorships, info products, memberships, coaching, and more.

This is for you!

Plus, there’s a 100% money-back guarantee.

I want your investment to be 100% risk-free.

If you complete the course materials within 5 weeks and find the course isn't for you, I will refund 100% of your investment.

However, part of what makes Write, Grow, Sell work is financial accountability. If you do not engage with the course materials, this does not qualify for a refund.

I hope to see you inside soon!

To your success,

— Matt McGarry

P.S. Everything you need to know about Write, Grow, Sell is on this page. Keep reading and learn how this program will scale your newsletter.

What Is Write, Grow, Sell?

Write, Grow, Sell is a 5-week cohort-based course that teaches how to start a newsletter, grow, and monetize step-by-step, with live learning, templates, case studies, and examples.

But unlike other courses, you won't learn passively.

Instead, you'll execute these growth tactics with direct support and feedback from me, my team, and the course community.

You’ll start and grow your newsletter during the course.

Plus, you’ll get expert coaching and feedback, build a network of other founders, and leave with the roadmap to scale your newsletter to millions of subscribers.

You’ll learn the exact tactics we’ve used to drive 10,000,000+ newsletter subscribers and tens of millions in sales for clients like:

1440, Milk Road, The Hustle, Chartr, James Clear, Sahil Bloom, Codie Sanchez, The Rundown, Bankless, The Pour Over, WorkWeek, and many more top media companies and creators.

Everything You Need To Start Your Newsletter, Get Engaged Subscribers, and Convert Them Into Customers and Sponsorship Revenue

No fluff. No BS. No basic information. Nothing held back.

This course reveals ALL the tactics that are working right now for newsletters with 100k+ to 4M+ subscribers.

You’ll get templates, examples, coaching, and feedback to help you easily use these tactics to gain more subscribers and customers.

Even if you have zero subscribers or followers… Or no previous experience…

Write, Grow, Sell will help you grow fast.

We’ve created a turnkey system that can grow ANY newsletter.

Write, Grow, Sell Is Limited To Only 250 Students – Here’s Why

We’re keeping the course small so we can share personalized support and answer the questions of every student.

This is why Write, Grow, Sell works. It’s NOT just a course.

You get coaching, feedback, accountability, and community to ensure you reach your goals.

You’ll get direct support and feedback from me (Matt McGarry) and other expert coaches. The coaches and other students will hold you accountable for reaching your goals.

Plus, you’ll meet and network with a community of media founders and creators. Write, Grow, Sell is an awesome place to meet friends, mentors, and business partners.

Here’s What’s Inside Write, Grow, Sell

Course Overview, Curriculum, and Schedule

All live sessions are recorded with full session recordings, transcripts, detailed show notes, and slides.

If you can’t attend live, that’s okay! This course is designed to be taken live OR asynchronously.

Module One: Write

Week 1 Session 0: Orientation and kick-off (Recorded)
Week 1 Session 1: How to pick a niche, find your job-to-be-done, audience of one, and start your newsletter (Tuesday, September 17th at 12 pm EST)
Week 1 Session 2: Newsletter content, format, design, and content flywheel. (Friday, September 20th at 12 pm EST)

Module Two: Grow

Week 2 Session 3: How to convert traffic into engaged readers, How to build a perfect landing page, survey, thank you page, and welcome email, how to collect 1st party data, and immediately generate revenue from new sign-ups. (Tuesday, September 24th at 12 pm EST)
Week 2 Session 4: How to grow your audience and newsletter organically with social media WITHOUT creating new content every day …even if you have no social following right now. How to create your social growth flywheel, content strategy, how to repurpose, build a content calendar, and automate growth (Friday, September 27th at 12 pm EST)
Week 3 Session 5: How to use paid ads to get subscribers and customers — measure and generate a return on ad spend (ROAS) — even if you have a small budget. Best paid growth channels, Meta ads guide, how to build, manage, optimize, fix, and scale ad campaigns. (Tuesday, October 1st at 12 pm EST)
Week 3 Session 6: How to make ad creative, ad creative templates, best practices, advanced paid ads tactics, and feedback. (Friday, October 4th at 12 pm EST)

Module Three: Sell

Week 4 Session 7: How to create and sell your first information product. (Tuesday, October 8th at 12 pm EST)
Week 4 Session 8: How to sell info products, memberships, coaching, and more with email marketing and automation. Email templates and set up. (Friday, October 11th at 12 pm EST)
Week 5 Session 9: How to sell newsletter sponsorships even if you have a small audience. How to create a media kit and sell your first ad. How to price sponsorships and send client reporting. (Tuesday, October 15th at 12 pm EST)
Week 5 Session 10: Newsletter sponsorships advance tactics. How to do cold outreach, cold email templates, how to get sponsorship renewals, and how to build an ad sales team. (Friday, October 18th at 12 pm EST)
Week 5 Session 11: Graduation and next steps (Tuesday, October 22nd at 12 pm EST)

Bonus Curriculum

Office hours with Matt.
How to build a local media company.
How to design your newsletter and min-max beehiiv.
How to grow with referral programs and referral giveaways.
How to grow with recommendations, cross-promotions, and partner giveaways.
And MORE sessions to be announced soon.

Here's What You Unlock When You Join

1) 10 Live, 90-minute Curriculum Sessions

Our 90-minute live sessions are the foundation of Write, Grow, Sell.

These aren't your normal boring Zoom calls. These are immersive learning experiences you will wake up thrilled to attend. We pack more golden nuggets into these sessions than other growth courses have in their entire curriculum.

You'll leave with all the knowledge you need to execute the growth tactics and motivation and energy to make progress.

And no worries if you miss the live sessions – there are detailed show notes with edited replays, transcripts, slides, and more.

2) Over 100 Templates and Examples That Make It Easy To Grow Your Newsletter

You won’t just learn how to grow—you’ll also get fill-in-the-blank templates for each growth tactic that make gaining more subscribers and customers easy.

There are templates for your:

Landing page, thank you page, welcome email, email sequences, social posts, social profiles, website copy, Meta image ads, Meta video ads, video scripts, motion graphic ads, Twitter ads, ad copy, referral program, giveaways, cross-promotions, and much more.

Plus, you’ll get access to our swipe file with 100+ examples of how other newsletters use these growth tactics and strategies so you never run out of inspiration.

3) LIFETIME Access To Session Recordings With Detailed Show Notes, Resources, and Transcripts.

All the course materials are yours forever.

As you continue your growth journey, you’ll refer back to videos, notes, templates, and examples for months after the course.

This will be a resource that will help you and your team for years.

4) An Immersive Community of Fellow Newsletter Operators, Media Founders, and Creators

The last and best part of what you'll unlock is our community.

Nowhere else on the internet will you find a group of people from every country, demographic, time zone, background, interest, age, and perspective — all with the same goal – to build a massive newsletter business.

You’ll get the chance to meet as many others in the community as you'd like.

Our community is an amazing place to meet new friends, mentors, cross-promotions, and business partners.

5) Coaching, Feedback, and Support From Matt, The GrowLetter team, and Other Students

We’re here to answer all of your questions, hold you accountable, and ensure you’re properly executing the system so you can attract more subscribers and customers.

Frequently Asked Questions

How much does this cost? Other courses charge upwards of $5,000 to help you grow. However, our goal with Write, Grow, Sell is to keep it accessible while still charging enough to keep you accountable. The full price of the course is $997.
Who is this for? This is for people ready to take action by starting and growing their newsletter during the course. If you don’t have a newsletter now, that’s fine. We’ll help you start. If you do, even better. This will help you grow and monetize faster.
What's the time commitment? You’ll need 2-3 hours to attend the two live sessions per week and 2-3 hours to execute the growth tactics (~4-6 hours per week total)
What time are the live sessions? All core live sessions are at 12 pm EST. Everything will be recorded. It’s totally fine if you can't attend live.
How long do I have access to the course materials? You will have access to the course materials FOREVER. This includes all live sessions, video materials, templates, and swipe files.
Do I need to use a specific newsletter tool? I highly recommend beehiiv. The tutorials will be focused on beehiiv. We won’t have time to cover tech setup for other platforms. If you use another platform that’s totally fine. Just make sure you know it well.
Do I need a budget to invest in paid ads? No, but it’s a plus. We’re spending a week on paid growth in the course. If you want to test ads, you’ll need a minimum budget of $250-$500.
Couldn't I just do this myself with all of the free content out there? Well... you could. And I encourage you to try it. Read my 60+ free guides on newsletter growth. If that works for you, that’s great! But chances are, you've tried growth on your own before. And between the hours it would take you to aggregate all of the free stuff and the headaches, you would have testing to see what works… The $997 is well worth the investment.
Can this really work for me? You might be thinking... sure this works for other people. But my situation is unique. I can assure you that over the past 4 years, I’ve helped 50+ newsletters grow. No matter your background, experience, goals, or circumstances, this program will help you.
What if I'm not tech-savvy? You're not alone. We have members of every age, background, and experience level. In the course, I’ll teach how to do all the technical setup for beehiiv newsletters. However, if you don’t use beehiiv you must know your newsletter platform well. We don’t have time to cover instructions for every ESP.
What if I can't attend the live sessions? That’s totally fine! We record each session and distribute it with detailed show notes, session transcripts, chat transcripts, and everything else you need. This course is designed to be taken live, asynchronously, or both.
Will this help if I already have a large newsletter? Yes, in fact, you’ll have an advantage. Many of the tactics work even better if you have a large newsletter.
How many newsletter subscribers do I need to join? None. This program will help you start, grow, and monetize your newsletter — even if you're a beginner.
Why is this page so ugly? I’m spending all my time creating an amazing course. I’m not using fancy pages or marketing tactics for this course. Instead, I plan to sell the 250 spots to people who are already familiar with my work and don’t need a well-designed sales page or funnel to buy from me.
What if I have more questions? Send me an email: [email protected] I’ll get back to you soon.

100% Moneyback Guarantee

There is a 100% no-questions-asked refund policy if you have completed the required course materials within 5 weeks.