We are hiring Paid Marketing Manager(s) - Part Time or Full Time (Remote)

TLDR: 

This role is perfect for someone who loves the craft of managing ads and making ads. You’ll need a deep understanding of the Meta ad platform, creative skills to make awesome ads, and copywriting expertise to know what makes people click and convert.

You'll also get to work directly with a variety of clients. From 8-figure media companies, newsletters with 3M+ subscribers, famous creators, and best selling authors.

Why You Should Work At GrowLetter

1. We’re a growth marketing agency for media companies and creators (think businesses like Morning Brew and The Hustle or creators like Codie Sanchez or James Clear).

2. We’re new. About 3 years old. But we have grown over 500% in the last 12 months and our clients include the largest and fastest growing newsletters, media companies, and creators.

3. Our first client The Milk Road grew to 250,000+ subscribers and sold for millions of dollars in 10 months. The marketing we did for them drove 80%+ of their subscriber growth. 

5. We move fast. This makes some people uncomfortable. But for us, moving fast and getting results is fun as hell and addicting.

6. We like freedom and winning. We work remotely and asynchronously. We don’t do unnecessary meetings. We don’t micromanage. We take time off. We also strive to be the best at what we do, and we expect everyone we work with to do the same.  

What You'll Do At GrowLetter (Job Description)

Our core service is using Facebook and LinkedIn ads to get our clients more newsletter subscribers and customers for their courses, memberships, and subscriptions.

Your job is to improve ad performance. To drive more subscribers and customers, at lower cost.

You’ll do this by:

(1) Creating and testing ad creative

You’ll write copy (short and long form).

Create images, gifs, memes, and simple videos (with tools like Canva and Kapwing and with the help of a creative team).

Test your ad creatives on Facebook and TikTok with the goal of lower client CPAs.

Here’s some examples of the types of videos and images you’ll be making.

We also have a copywriter, video editor, and designer who you'll work with to make ad creative. 

(2) Work with creators and actors to make video ads

We have a small network of creators who make UGC video ads for our clients.

You’ll be creating scripts and instructions for these creators to make video ads. 

You’ll also help find more creators and actors for us to work with.

(3) Ad campaign construction and maintenance

You’ll learn the GrowLetter Standard Operating Procedure (SOP) for building campaigns to specifications and managing them.

Take direction and translate it into properly set up campaigns.

Maintain knowledge of (ever-changing) paid media tools for building campaigns, audiences, conversion tracking, and other tools used in delivering results for clients.

You’ll make sure spending is on pace with our client's budget and make daily adjustments to ad campaigns to improve performance. 

(4) Paid media analysis and reports

You'll need complete understanding of the Facebook Ads Manager. Competency in Google ads, TikTok ads, and Twitter ads is a BIG bonus. Mastery of interpreting the data and relating it to the customer journey. Ability to spot problem areas in a campaign and bring them to team's attention.

Contribute to broader marketing strategy and make client recommendations. HIGH reliability and attention to the campaigns under your management.

You should be able to distill complex ideas and data into clear, easy-to-understand reports for both your team and clients.

Attention to detail. The smallest changes to ad campaigns and ad creative can make HUGE difference in the results. 

(5) Client and team communication

You'll be the primary contact for the GrowLetter clients you're assigned to. 

Timely and clear communication is key. You'll need to answer client questions, manage expectations, and do some client meetings.

Most communication is done over slack. Some clients require biweekly meetings but not all.

Past Experience:

  • 2-4+ years working in paid ads / media buying / performance marketing

  • Experience and deep understanding of Facebook ad manager - campaign creation, management, conversion tracking, conversion events, and ad creative

  • Copywriting. This is key. You’ve read books, blogs, and/or taken courses on copywriting 

  • Communication skills. Skill managing clients expectations and answer questions

  • Google, LinkedIn, Twitter, TikTok ad and other ad platform experience is a BIG bonus.

  • UGG Video scripts. You can write scripts and instructions for UGC ad creators.

  • Design. Basic design and video editing skills. You can make simple graphics and memes with Canva. Make basic video edits in Kapwing.

  • Google sheets. You can make client-facing reports with google sheets.

  • Experience working at a marketing agency is preferred but not required.

  • Experience running ads for newsletters and information products is preferred but not required.

  • Obsession with ad creative, growth, and persuasion. You're someone who loves to craft of marketing and is always looking to learn and improve. 

Compensation (FULL Time):

  • $80,000 annual base salary

  • $95,000+ annual OTE

Compensation (PART Time):

  • $2,000-$4,000 per month

  • Part time compensation depends on client load.

Benefits (FULL Time)

  • Full health benefits

  • Vision and dental benefits

  • Unlimited paid time off

  • Family leave for new parents

  • Unlimited book and course budget for professional development

Apply With The Form Below. ⬇️