- Newsletter Operator
- Pages
- Ad Network
Introducing the GrowLetter Ad Network
The #1 Alternative To Facebook and Google Ads For B2B and Financial Marketers
We make it easy to buy targeted ads across dozens of high-quality and vetted email newsletters. Reach your target market at scale — without rising ad costs and the hassle of managing campaigns, negotiations, and payments.
The Facebook and Google ads duopoly are destroying your bottom line
Let’s face it: Facebook and Google ads work. But they’ll never provide the returns they used to.
1) Ad costs keep going up.
As you spend more, your CPMs and CAC go up, too. Facebook and Google punish you for success. They keep ad costs just low enough to keep you paying and relying on them. But you’ll never get the ROAS you deserve.
2) Your growth is dependent on 1 or 2 platforms.
To scale your business sustainably, you need to diversify. If you rely on Facebook or Google ads, you’re just one algorithm update away from breaking.
3) Lack of targeting and low-quality leads.
Facebook targeting is a black box. Interest, demographic, and look-a-like targeting barely work anymore. It’s impossible for B2B and niche advertisers to find the leads they’re looking for without detailed targeting.
But there’s a problem…
Marketers need to:
Find and vet the best newsletters to buy in.
Negotiate, make creative, optimize landing pages, send payment, and track down ad reports across multiple publishers.
Do this across dozens of newsletters to scale.
This can amount to a full-time job. Most marketers are just too busy to grow with newsletters effectively!
We’re changing this.
We’re the perfect combination of an ad network and a done-for-you service.
We help marketers:
Buy targeted ads across dozens of high-quality and vetted email newsletters.
Scale your newsletter ads without the hassle of managing campaigns, negotiations, ad creative, reporting, and payments across multiple publishers.
Manage your ENTIRE newsletter advertising campaigns from A to Z – while increasing your ROAS and saving you time.
Reach an untapped market of newsletters with big, engaged audiences who have never had sponsors before (underpriced ads!)
Buy across many niches, small newsletters with 10k-50k subscribers that most Marketers don’t have time to handle.
Everything is white glove and tailored to your needs.
No BS. Our focus is ROI.
At GrowLetter, we know how to find the best publishers in the world that drive ROAS.
We’ve worked with the largest and fastest-growing newsletter-first media companies and creators over the past 5 years.
Our clients include: The Hustle, 1440, James Clear, Codie Sanchez, Sahil Bloom, Milk Road, Chartr, The Daily Upside, The Rundown, WorkWeek, and 50+ more.
We have more newsletter data than almost anyone.
Let’s break down why you should be using newsletters to grow:
Email is the most powerful marketing channel.
When you buy newsletter ads (the right way), your message instantly reaches millions of targeted readers who fit your ideal customer profile.
The inbox is a distraction-free environment.
You’re not competing with dozens of other advertisers in the feed or search results. There’s no addicting news feed pulling your prospects away from your message.
Every ad placement with GrowLetter is native. Your ads look like native content inside a newsletter that users intentionally open and read. This leads to more trust, more clicks, conversions, and ROAS.
Reach your target audience in the right context.
Targeting marketers, HR professionals, self-directed investors, or another industry/niche? There’s a newsletter for that. Newsletter ads allow you to reach prospects when they’re actively consuming content related to what you do.
Get endorsements from your target market's favorite publisher or creator.
Your ad means more when it comes from a trusted publisher, creator, or writer. We vet every newsletter and only work with publishers with loyal readership, high audience trust, and engagement.
Get real insights into who sees your ads.
Targeting on Facebook and Google is a black box. Newsletters have first-party audience data. This means information about their audience, collected directly from their audience via sign-up forms, surveys, and polls. This allows you to place highly targeted ads that generate qualified leads and clients — even if you have a niche product or service.
How it works
How we work with marketers and advertisers
It’s simple.
1) Get in touch and set up a quick strategy call.
We’ll discuss your business, goals, budget, growth channels, ad creative, and more.
2) Get a proposal with the newsletters we recommend.
We’ll match you with the best and vetted publishers for your goals and budget.
3) Insertion order and payment.
We take care of all the contracts and payments to make it easy for you to buy across multiple publishers.
4) Ad creative, offer, landing page, and ad dates.
We’ll make your ad creative for each newsletter and help you optimize your landing page and offer to fit the publishers. You’ll review the creative. Then, we’ll finalize the ad placement dates and run your ads.
4) We’ll send you the stats.
5-7 days after the ads run, we will send over the final stats from the campaign. No need to follow up with publishers. We’ll take care of all the reporting.
Here’s how the GrowLetter Ad Network works (for publishers):
There’s no cost unless we bring you an advertiser you’re not currently working with.
We handle billing, ad creative (with your input), tracking links, and reporting.
We help advertisers optimize their landing pages and offer.
No exclusivity — work with any seller or ad network.
We only sell flat fee sponsorships — no CPC.
We use your ad pricing and never mark up.
Almost no time required from publishers.
We created the GrowLetter Ad Network to connect vetted publishers and advertisers so both parties can win.
Apply below, and we’ll help monetize your newsletter:
Let’s get started
Get in touch and set up a free newsletter advertising strategy call.